People are looking for your ideas, let's make sure they find them.
My SEO audit and strategy roadmap service identifies and prioritises the issues and opportunities that you need to address in order to ensure your ideas are discovered by the right people in search and AI.
I'll discover foundational technical and structural issues, and high-impact content opportunities. I will clearly explain everything in Loom videos to show you how to execute and add SEO best practices into your workflows.
You can use this service to create a plan to execute without me, or as the starting point for a long term engagement.
"Patrick has helped us successfully navigate complex technical SEO problems including major structural changes and a domain migration. His SEO input has contributed to maintaining consistent growth in search traffic over the past few years"
Direct access to me via a private Slack channel to ensure you understand my suggestions
An in-depth audit with all issues and opportunities clearly explained in Loom videos.
Analysis of your key page types to identify missed opportunities and demonstrate best practices.
Strategic guidance on planning content that aligns your ideas with what people are searching for.
A clear picture of what is and isn't already working, revealing quick-win opportunities you can act on.
I'll share relevant resources on SEO and AI visibility to improve your team's workflows.
A tailored plan for growing your search and AI visibility, based on my findings and your org's size, goals, and audience.
I answer all Slack messages in under 24 hours, often faster.
I make sure your resources and content can be found by the people who need them, whether they're new to effective altruism or already part of the ecosystem.
I make sure your research and publications are easy to find for the researchers, academics, students, journalists and policymakers searching for data, evidence and expert analysis.
I help your work be found by people searching for ways to help with global health, poverty, and animal welfare, whether they’re looking to advocate, donate or influence policy.
I'm also open to working with impact-focused organisations outside of EA, including nonprofits, public benefit companies and for-profit businesses if the primary focus is spreading ideas.
Starting from scratch is the best time to get SEO right. I'll make sure your site is built on solid foundations so every piece of content you publish is optimised for discovery from day one.
If you've been publishing without an SEO expert in the loop, your work is only getting a fraction of the visibility it deserves. I'll find the opportunities you're missing and help you unlock the full value of what you've already invested in.
A lot can go wrong during a migration, even with great developers. I'll make sure your relaunch doesn't cost you search visibility, and use it as an opportunity to build SEO into the new site properly.
Launching a new blog, web guide, or series of publications and want search to be a discovery channel for it? I'll make sure it's optimised for search and AI platforms from the start, even if you've neglected SEO in the past.
"Patrick is competent, responsible, communicates very clearly and, most importantly, has a no-nonsense and honest approach to SEO, which is something that is really hard to find in my experience, and very valuable. He addresses each challenge with curiosity, competence, and humility. I've learned so much working with him, since he always ensures I understand his guidance and the reasoning behind it, so I can e.g. correct him if he is working under a false assumption. It feels like he is not trying to sell me and gate-keep his service, but genuinely trying to help me and my organization. I strongly recommend working with him."
I'll set up your private Slack channel, learn your priorities, and get access to Google Search Console.
I'll answer any SEO questions and advise your team on implementation of my suggestions if required.
I'll perform an in-depth technical, structural and content audit. I'll analyse your performance and research opportunities.
I'll deliver all final suggestions with Loom videos and data, and present your strategic roadmap with any relevant resources.
"Patrick knows his stuff on SEO and is always responsive to our SEO questions"
I'm Patrick, the founder of Low Hanging Impact. You will deal directly with me personally. I have over 15 years of SEO experience and a transparent, no-nonsense consulting style. I specialise in providing impact-focused organisations with strategies that increase search and AI visibility in a measurable way, maximising the impact of even the most limited communications budgets.
Patrick Cookman,
Founder & SEO Consultant
This service will reveal all the high-impact opportunities for improving your organisation's visibility in search engines like Google and AI platforms like ChatGPT.
Implementing my suggestions will maximise the discoverability of the work you've already put out there, and all of your future publications.
If you feel the service didn't deliver what was outlined, I'll keep working with you until you're satisfied at no additional cost.
No. The audit and roadmap is a one-time payment with no ongoing commitment. You can implement the recommendations yourself or with your team. If you want ongoing support afterwards, that's available via my fractional consulting service, but it's optional
You don't need to do anything during the audit and roadmap delivery. All findings and recommendations are delivered as a set of reports and Loom videos you can act on at any time. They're prioritised by impact, so even acting on a few of the top items will move the needle. Engaging with me during delivery, by answering my questions or sharing context, will sharpen the recommendations, but it's not required to get value from the deliverables.
There's no time limit for your initial clarifying questions about the audit and roadmap. You can take as long as you need to review everything. If you want ongoing implementation support beyond clarifying the original deliverables, that's available via my fractional SEO consulting service.
This is common with all my clients. I bring specialised skills that build on top of whatever work is already being done.
If you're considering a migration, you really should have an SEO in the loop beforehand. A lot of things can and will go wrong, even with great developers. Please contact me first and let me know the timeline and I will advise on the best level of support.
SEO is still required if you want authors, policymakers, researchers and journalists to reliably find your publications in Google and AI platforms. Even highly specialised technical topics can generate a lot of search traffic. Epoch AI, for example, has grown to thousands of visitors per day.
Many websites saw traffic declines in 2025 due to Google introducing AI overviews. Users can now read your ideas in these AI summaries instead of visiting your website, resulting in a loss of traffic for high-level informational keywords. It's unlikely that specific traffic can be recovered, but I will create a strategy to build new streams of search and AI traffic that's even more qualified and valuable.
I will adapt the program to your organisation size. I have helped very small and very large websites.
Ongoing support is available via my fractional SEO consulting service. Most clients move into a fractional retainer once the audit and roadmap is delivered for tactical support executing my recommendations, advice on new content and initiatives, diagnosing technical issues, monitoring performance, and surfacing new opportunities as search and AI evolve.
Join my shared Slack channel and ask me anything about helping your organisation get found in Google and AI.
Direct private access to me via Slack for ongoing strategic and tactical SEO and AI visibility support.
A complete in-depth SEO audit of your website and a strategic roadmap of technical and content opportunities to act on.
Make your work easier to find in search engines like Google and AI platforms like ChatGPT by joining my free SEO Support Channel
Get expert answers to any question on SEO and AI visibility
Access to my templates, SOPs, guidelines, and more.
Learn from my advice to similar orgs in the Slack channel
