Your SEO & AI visibility questions answered by an expert

Free SEO Support for Nonprofits

Based on my work with:

People are looking for your ideas, let's make sure they find them.

Expert SEO guidance for nonprofits, no budget required

The Low Hanging Impact Free SEO Support service is a free Slack channel where you can ask me any question related to improving the visibility of your organisation's output in search engines like Google and AI platforms like ChatGPT.

I personally answer your questions with the latest best practices, and you benefit from reading the advice I've given to other members. I'll share SEO resources and keep you updated with any changes to what works in search and AI.

"Patrick knows his stuff on SEO and is always responsive to our SEO questions"

Valerie Richmond
Principal Web Engineer
80,000 Hours
what's the catch?

This project is not funded, so why am I doing this for free?

The free SEO support channel allows me to learn how different orgs are thinking about SEO, making me more effective. The channel helps me attract orgs that will eventually need paid consulting, whilst giving something back to the community and having a greater impact.

What are the limitations of the free SEO support service?

The main difference between the free SEO support and my Fractional SEO Consulting is that your questions and my answers are visible to other members of the free Slack channel. Orgs using one of my paid services have a private Slack channel for their entire team, and can share backend access to data and content for a much more tactical and customised approach. I also guarantee a response time of under 24 hours for paying clients. I may add more limitations as the channel grows.

Join this Slack group when you:

  • Are waiting for funding or actively fundraising
  • Don't have a communications budget for SEO
  • Have a small website that doesn't justify paid consulting
  • Are curious about how SEO would increase your impact
  • Want to sample my consulting before committing
  • Have some initial high-level strategic questions
  • Want to know if SEO should be a priority for a new project
  • Need a second opinion on SEO advice you've been given
  • Want to discuss SEO strategy, AI visibility or SEO workflow automation ideas for nonprofits in general

What kinds of organisations is this for?

EA Infrastructure organisations

I make sure your resources and content can be found by the people who need them, whether they're new to effective altruism or already part of the ecosystem.

Think tanks, research and AI safety

I make sure your research and publications are easy to find for the researchers, academics, students, journalists and policymakers searching for data, evidence and expert analysis.

Global health, poverty & animal welfare

I help your work be found by people searching for ways to help with global health, poverty, and animal welfare, whether they’re looking to advocate, donate or influence policy.

EA aligned and adjacent organisations

I'm also open to working with impact-focused organisations outside of EA, including nonprofits, public benefit companies and for-profit businesses if the primary focus is spreading ideas.

timeline

How it works

Now
Application

Fill out a short form and I'll verify that you represent a suitable organisation and invite you to the Slack channel.

Approval
Introduction

Post a quick intro so I can understand your org and give better answers. I'll share examples to get you started.

Ongoing
Ask away

Post any questions about improving your search engine or AI visibility and I'll reply with actionable advice.

Ongoing
Learn

Check out questions and answers with other orgs in the channel for more ideas and opportunities.

"Patrick has helped us successfully navigate complex technical SEO problems including major structural changes and a domain migration. His SEO input has contributed to maintaining consistent growth in search traffic over the past few years"

Edu Roldán
Software Engineer
Epoch AI

Your on-demand fractional SEO expert

I'm Patrick, the founder of Low Hanging Impact. You will deal directly with me personally. I have over 15 years of SEO experience and a transparent, no-nonsense consulting style. I specialise in providing impact-focused organisations with strategies that increase search and AI visibility in a measurable way, maximising the impact of even the most limited communications budgets.

Patrick Cookman,
Founder & SEO Consultant

"Patrick is competent, responsible, communicates very clearly and, most importantly, has a no-nonsense and honest approach to SEO, which is something that is really hard to find in my experience, and very valuable. He addresses each challenge with curiosity, competence, and humility. I've learned so much working with him, since he always ensures I understand his guidance and the reasoning behind it, so I can e.g. correct him if he is working under a false assumption. It feels like he is not trying to sell me and gate-keep his service, but genuinely trying to help me and my organization. I strongly recommend working with him."

Maria de la Lama
Head of Operations
Epoch AI

Get your org found in Google & ChatGPT

The Low Hanging Impact Slack group gives you direct access to free SEO advice that will help you optimise your website and publications for search engines like Google, and AI platforms like ChatGPT.

Join today and we'll start growing your organisation's digital impact.

Apply to join

FAQ

How much does this service cost?

It's completely free, no strings attached.

How is this service funded?

This service is not funded. It is a free service to which I dedicate my personal time, and it acts as a marketing tool for my for-profit consulting business.

What are the requirements for joining?

You must be a representative of an impact-focused organisation and have influence over the public-facing web output.

I'm a freelancer/agency, can I join?

If you represent a nonprofit as a contractor, that's fine. If you're a freelancer or agency that wants to white-label free advice for your various clients then no, that's not really what this group is for. But if you have an idea for collaboration, please reach out.

Who gives the advice?

I personally answer your questions. Not AI. Not delegated to juniors. Not canned responses.

What kinds of things can I ask you?

You can ask me any question related to getting organic traffic from search engines or AI platforms. The more specific your question, the better I can answer you. Unlike my paid services, you cannot assign tasks to me like auditing, in-depth investigations, research projects, content reviews, or performance analysis.

Are conversations in the group private?

If you want to share private information in your questions and/or you need to operate under an NDA, you must use my paid consulting services. The other channel members (representatives of other nonprofits) will be able to see our conversations. I may use anonymised versions of questions as inspiration for blog posts, social media content or other resources to help the community outside of the channel.

Is our content too technical or academic for SEO?

SEO is still required if you want authors, policymakers, researchers and journalists to reliably find your publications in Google and AI platforms. Even highly specialised technical topics can generate a lot of search traffic. Epoch AI, for example, has grown to thousands of visitors per day.

NEW FOR 2026

Free SEO help for effective nonprofits

Make your work easier to find in search engines like Google and AI platforms like ChatGPT by joining my free SEO Support Channel

For organisations in effective altruism, AI safety, and beyond

Ask me anything

Get expert answers to any question on SEO and AI visibility

Use my resources

Access to my templates, SOPs, guidelines, and more.

Community

Learn from my advice to similar orgs in the Slack channel