Just me, Patrick Cookman. For now this is a solo operation and I personally do all the consulting work.
No, Low Hanging Impact is a for-profit company that specialises in helping nonprofit organisations.
All income is from client service fees.
The best way is to let your contacts know about us (check out my referral pledge). Join the free Slack group and join in, hire me when you're ready, and follow me on LinkedIn.
Low Hanging Impact launched as a brand in May 2026. However I have been been specialising in SEO for effective organisations as a freelancer since 2024 and working in the SEO industry since 2009.
Low Hanging Impact offers SEO and AI visibility consulting for nonprofits through three services. The SEO Audit & Strategy Roadmap is a one-time deliverable that gives you a complete picture of your site's SEO and a prioritised plan of opportunities to act on. Fractional SEO consulting is an ongoing retainer where I act as your embedded SEO expert. Free SEO support is a group Slack channel where you can ask me any questions about getting your organisation's work found in search and AI.
Low Hanging Impact will work with any organisation or business trying to make the world a better place. If the main goal of your output is spreading impactful ideas, raising awareness and influencing policy, helping others be more impactful, or directly helping those in need, then you're probably a good fit. If you're not sure please get in touch.
SEO results depend on many factors outside of my control: how well you implement my suggestions, how many of my suggestions you implement, the quality and originality of your work, the authority of your website, whether you're targeting realistic opportunities or trying to compete at a level you're not ready for, whether your UX is good enough to satisfy users, avoiding technical mistakes, and whether you've used risky strategies in the past. So I can't guarantee results with this consulting model. What I can promise is that I'm as aligned with your goals as any SEO service provider can be, I'll give you honest up-to-date advice, and you can cancel any time if you think I'm not delivering. The SEO Audit & Strategy Roadmap does include a deliverables guarantee: if you feel I haven't delivered what was outlined, I'll keep working with you until you're satisfied. That guarantee is based on deliverables, not on SEO performance.
The main differences between the free SEO support and the paid consulting services are:
1) The free support is via a group Slack channel, so people from other organisations can see your questions and my answers. Paid consulting is via private Slack channels.
2) With paid consulting you can ask me to do tasks such as planning, investigations, analysis, auditing, and research. With the free group it's just questions.
3) Paid consulting includes bespoke workflows, tools, and best practices that I'll set up with you. The free group provides resources for you to use and customise yourself.
4) Paid consulting includes ongoing monitoring, analysis, and reporting.
5) I guarantee an under-24-hour response time to all questions for paying clients.
A fractional position is a part-time, retainer-based, flexible senior role. A fractional SEO consultant works with your organisation on an ongoing basis and is embedded in your team (in my case via Slack for direct access). The main function is to ensure your team follows SEO best practices and to help with research, auditing, analysis, and strategy related to search and AI visibility.
Submit your details by completing this Google form, and I'll get back to you within 24 hours with the next steps.
For the free support, you just need to apply to join the Slack channel and then ask me questions.
For my paid consulting, we'll share a private Slack channel using Slack Connect and add anyone relevant from your side. You'll need to add me to your Google Search Console account. Google Analytics, Plausible or similar is a bonus but not mandatory. Ideally your website should be live already (or give me access to staging), and someone on your team needs to briefly outline the priorities and plans for your website content.
Everything can be discussed asynchronously via email and Slack. Calls are not required unless they're a dealbreaker on your end.
As soon as you're ready.
Payment is upfront. For monthly retainers, you pay on the 1st of each month for the month ahead. The SEO Audit & Strategy Roadmap is a single upfront payment. There is no contract for the monthly fractional SEO service, you can cancel any time.
Bank transfer in USD.
If we don't have mutual connections and you'd feel more comfortable using Upwork's escrow until we get to know each other, I'm happy to do that. We will adjust the rate to factor in the fees.
No. My prices are already as low as I can sustainably offer, and Low Hanging Impact exists primarily to serve EA, AI safety, and adjacent organisations. The current pricing reflects that.
Instead of direct commissions, I personally pledge to donate the equivalent of 20% of the first month's revenue to an effective charity whenever a client hires me after being referred by you.
If you have other partnership ideas, please get in touch.
Join my shared Slack channel and ask me anything about helping your organisation get found in Google and AI.
Direct private access to me via Slack for ongoing strategic and tactical SEO and AI visibility support.
A complete in-depth SEO audit of your website and a strategic roadmap of technical and content opportunities to act on.
Make your work easier to find in search engines like Google and AI platforms like ChatGPT by joining my free SEO Support Channel
Get expert answers to any question on SEO and AI visibility
Access to my templates, SOPs, guidelines, and more.
Learn from my advice to similar orgs in the Slack channel
