People are looking for your ideas, let's make sure they find them.
My fractional SEO consulting service gives your organisation direct ongoing priority access to my expertise. Together we make sure everything you publish is optimised for visibility in search engines like Google and AI platforms like ChatGPT.
You already invest a lot in producing amazing work but, without an SEO expert in the loop, it's not being discovered in modern search systems as much as it could be. I can make the return on your publications more impactful by ensuring they're found by the people searching for them.
Direct access to me via a private Slack channel for fast answers to any SEO questions from your team.
Diagnosing technical SEO issues, and helping prevent negative impacts of structural changes.
Maintaining your site's technical health for efficient crawling, retrieval, indexing and ranking.
Regular reporting on your site's performance in search engines and LLMs.
Reports on new links from other websites, and any broken inbound links to fix.
Guidance on optimising your content for human engagement, search engines, and LLMs.
Strategic guidance on planning content that aligns with what people are actually searching for.
Access to my SEO fundamentals checklists and knowledgebase guides to help upskill your team.
Strategic and tactical SEO guidance, based on your org's size, goals, resources, and audience.
Most SEO agencies make money by selling you content, website updates, and links from other websites. But as an impactful organisation, you already publish high-quality ideas, have a dev team, and get links from the most authoritative sites on the web.
What you need is expert guidance embedded into your organisation. But even if you publish regularly, that's rarely a full-time position.
The Low Hanging Impact fractional SEO consulting service is my low-cost, high-leverage alternative to SEO agencies or full-time hires:
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A fractional SEO consultant (also known as 'fractional SEO director' or 'fractional SEO lead') is an experienced SEO professional who works with your organisation on a flexible, ongoing basis.
You get the same level of expertise as a full-time director for a fraction of the cost. Unlike a regular consultant, your team has direct on-demand access to the expertise rather than sporadic, limited engagements.
The ongoing embeddeed relationship allows the fractional consultant to build a much deeper knowledge of your organisation over time compared to a regular freelancer.
Impactful organisations usually already have in-house content creators, strong web teams, and naturally attract backlinks from the most authoritative websites on the planet. Three deliverables that regular SEO agencies need to sell you to be profitable.
Even if they focus on strategy, they'll need to delegate your project to juniors. This results in higher fees and lower expertise.
A fractional SEO consultant delivers high-leverage suggestions for a relatively low cost, perfectly aligned with nonprofits that aim to be effective with their funding.
"Patrick has helped us successfully navigate complex technical SEO problems including major structural changes and a domain migration. His SEO input has contributed to maintaining consistent growth in search traffic over the past few years"
I make sure your resources and content can be found by the people who need them, whether they're new to effective altruism or already part of the ecosystem.
I make sure your research and publications are easy to find for the researchers, academics, students, journalists and policymakers searching for data, evidence and expert analysis.
I help your work be found by people searching for ways to help with global health, poverty, and animal welfare, whether they’re looking to advocate, donate or influence policy.
I'm also open to working with impact-focused organisations outside of EA, including nonprofits, public benefit companies and for-profit businesses if the primary focus is spreading ideas.
Starting from scratch is the best time to get SEO right. I'll make sure your site is built on solid foundations so every piece of content you publish is optimised for discovery from day one.
If you've been publishing without an SEO expert in the loop, your work is only getting a fraction of the visibility it deserves. I'll find the opportunities you're missing and help you unlock the full value of what you've already invested in.
A lot can go wrong during a migration, even with great developers. I'll make sure your relaunch doesn't cost you search visibility, and use it as an opportunity to build SEO into the new site properly.
Launching a new blog, web guide, or series of publications and want search to be a discovery channel for it? I'll make sure it's optimised for search and AI platforms from the start, even if you've neglected SEO in the past.
"Patrick knows his stuff on SEO and is always responsive to our SEO questions"
I'll set up your private Slack channel, get access such as Google Search Console, and learn your priorities.
If required, I'll perform an in-depth SEO audit and create your strategy roadmap (billed separately before retainer starts)
I'll provide ongoing strategic and tactical guidance, monitoring, and consulting via Slack for relevant team members.
I'll give you regular updates on search and AI performance, technical health and inbound links.
A private Slack channel where you and your team can ask me for help with guaranteed under 24-hour response.
Reactive strategic and tactical advice on demand.
Give me access to your Google Search Console for help diagnosing issues .
Includes basic site health and performance monitoring.
Everything in the Reactive plan plus:
I will be accountable for the SEO strategy and drive it via the additional auditing, research and planning required for the tactical implementation of your SEO roadmap (usually requires the SEO audit & roadmap service to be completed first).
I will proactively surface new opportunities beyond the original plan.
Includes advanced site health and performance monitoring.
I'm Patrick, the founder of Low Hanging Impact. You will deal directly with me personally. I have over 15 years of SEO experience and a transparent, no-nonsense consulting style. I specialise in providing impact-focused organisations with strategies that increase search and AI visibility in a measurable way, maximising the impact of even the most limited communications budgets.
Patrick Cookman,
Founder & SEO Consultant
"Patrick is competent, responsible, communicates very clearly and, most importantly, has a no-nonsense and honest approach to SEO, which is something that is really hard to find in my experience, and very valuable. He addresses each challenge with curiosity, competence, and humility. I've learned so much working with him, since he always ensures I understand his guidance and the reasoning behind it, so I can e.g. correct him if he is working under a false assumption. It feels like he is not trying to sell me and gate-keep his service, but genuinely trying to help me and my organization. I strongly recommend working with him."
With me onboard, your website will be optimised for maximum visibility in search and AI, increasing the impact of the work you've already published and future publications.
Your team will have SEO best practices baked into their workflows and can loop me in for last-minute optimisations for all public-facing output.
No. You prepay each month and can cancel any time. Prepayments are non-refundable.
Yes. You can prepay 6 months (pay for 5) or prepay 12 months (pay for 10).
There is no satisfaction guarantee on the retainer. It provides ongoing access to my expertise and resources, and the value depends on how actively your team engages with me. If you're not happy with the service you can cancel any time.
Performance depends on the quality of your implementation, how closely you follow my suggestions, and whether you act on all of them. For that reason, I do not make performance-based guarantees.
I can deal directly with your web team for the technical issues to take you out of the loop. You will need someone internal for editorial changes, but I'll make sure they understand all my suggestions so they can work through them at their own pace.
Yes that's the most common setup. I bring specialised skills that build on top of whatever work is already being done.
If you're considering any kind of migration or relaunch, you really should have an SEO in the loop. A lot of things can and will go wrong, even if you have great developers. Bring me in, and I will ensure it goes smoothly.
SEO is still required if you want authors, policymakers, researchers and journalists to reliably find your publications in Google and AI platforms. Even highly specialised technical topics can generate a lot of search traffic. Epoch AI, for example, has grown to thousands of visitors per day.
I will adapt my approach to your organisation size. I have helped very small and very large orgs, from brand new to well-established.
Yes you can switch tiers any time. In most cases, you will need to complete the SEO audit and strategy roadmap before upgrading to the proactive fractional SEO consulting plan so I can ensure I'm working from a solid foundation and we have a plan to follow. You can switch to the reactive plan at any time.
My rates are subject to change based on demand, but I use a lock-in model. Your rate is grandfathered for as long as you remain subscribed. If you cancel or pause and rejoin, the new rate will apply.
Join my shared Slack channel and ask me anything about helping your organisation get found in Google and AI.
Direct private access to me via Slack for ongoing strategic and tactical SEO and AI visibility support.
A complete in-depth SEO audit of your website and a strategic roadmap of technical and content opportunities to act on.
Make your work easier to find in search engines like Google and AI platforms like ChatGPT by joining my free SEO Support Channel
Get expert answers to any question on SEO and AI visibility
Access to my templates, SOPs, guidelines, and more.
Learn from my advice to similar orgs in the Slack channel
