Low Hanging Impact is my SEO and AI visibility consulting service for nonprofits in effective altruism, AI safety, and beyond.
I help you optimise your public-facing work for modern search and AI platforms to make sure the right people discover it, even if you don't have a significant communications budget.
SEO experience
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People are looking for your ideas, let's make sure they find them.
Without an SEO professional in the loop, your website and content will be underoptimised. This means that even when people ask questions that your work answers, they won't reliably find you.
Bring me into your project and I will discover anything that's preventing you from being the answer in search and AI platforms. I will clearly explain the issues and opportunities and their causes, and help you resolve them in the most efficient way.
I make sure your resources and content can be found by the people who need them, whether they're new to effective altruism or already part of the ecosystem.
I make sure your research and publications are easy to find for the researchers, academics, students, journalists and policymakers searching for data, evidence and expert analysis.
I help your work be found by people searching for ways to help with global health, poverty, and animal welfare, whether they’re looking to advocate, donate or influence policy.
I'm also open to working with impact-focused organisations outside of EA, including nonprofits, public benefit companies and for-profit businesses if the primary focus is spreading ideas.
I'm Patrick, the founder of Low Hanging Impact. You will deal directly with me personally. I have over 15 years of SEO experience and a transparent, no-nonsense consulting style. I specialise in providing impact-focused organisations with strategies that increase search and AI visibility in a measurable way, maximising the impact of even the most limited communications budgets.
Patrick Cookman,
Founder & SEO Consultant
"Patrick is competent, responsible, communicates very clearly and, most importantly, has a no-nonsense and honest approach to SEO, which is something that is really hard to find in my experience, and very valuable. He addresses each challenge with curiosity, competence, and humility. I've learned so much working with him, since he always ensures I understand his guidance and the reasoning behind it, so I can e.g. correct him if he is working under a false assumption. It feels like he is not trying to sell me and gate-keep his service, but genuinely trying to help me and my organization. I strongly recommend working with him."
Most SEO agencies make money by selling you content, website updates, and links from other websites. But as an impactful organisation, you already publish high-quality ideas, have a dev team, and get links from the most authoritative sites on the web.
What you need is expert SEO guidance embedded into your organisation. But even if you publish regularly, that's rarely a full-time position.
Low Hanging Impact is my low-cost, high-leverage alternative to SEO agencies and full-time hires:
I will audit your website to ensure search engines can easily discover, crawl and index your pages, and I'll support your web team in maintaining a solid technical foundation. I'll help you optimise structure and code to properly signal your organisation's expertise, trustworthiness, and authority.
I will guide you in making your existing content friendly for search engines and LLMs, embed SEO best practices into your publishing workflows, and provide fast support for pre-publishing checks.
I will identify gaps in your website content by researching what users are searching for, and advise you on how to publish your ideas to align with search demand.
I will monitor how your website performs across Google and AI platforms. I will provide regular reports so we can see exactly what is and isn't working. This ensures we know where to focus our efforts for maximum impact.
A low monthly retainer for instant access to me for private expert SEO and AEO advice and analysis whenever you need it, and basic performance monitoring.
A higher monthly retainer when your project requires ongoing auditing, research and tactical planning. Includes in-depth analysis and reporting.
My free SEO Slack channel for effective nonprofits where you can ask me SEO questions and read my answers to other channel members.
A one-time SEO audit and strategy roadmap for a complete picture of your SEO health and opportunities, without an ongoing commitment.
"Patrick has helped us successfully navigate complex technical SEO problems including major structural changes and a domain migration. His SEO input has contributed to maintaining consistent growth in search traffic over the past few years"
Join my shared Slack channel and ask me anything about helping your organisation get found in Google and AI.
Direct private access to me via Slack for ongoing strategic and tactical SEO and AI visibility support.
A complete in-depth SEO audit of your website and a strategic roadmap of technical and content opportunities to act on.
"Patrick knows his stuff on SEO and is always responsive to our SEO questions"
Make your work easier to find in search engines like Google and AI platforms like ChatGPT by joining my free SEO Support Channel
Get expert answers to any question on SEO and AI visibility
Access to my templates, SOPs, guidelines, and more.
Learn from my advice to similar orgs in the Slack channel
