Making it easier for the right people to find your deas
Amplifying your digital impact
Low Hanging Impact's mission is to help organisations in effective altruism, AI safety, and other impact-focused fields reach more people by making their ideas easier to discover in search and AI.
Low Hanging Impact was founded by me, Patrick Cookman, to offer SEO and AI visibility consulting services to nonprofits in effective altruism, AI safety, and beyond. I help impact-focused organisations optimise their public-facing work for modern search and AI platforms, so the right people discover it.
The name combines "low hanging fruit" (easy, high-leverage SEO opportunities) with "impact," the result your organisation gets from executing on them.
Organisations in the effective altruism and adjacent spaces produce some of the most important work on the internet. They already have the main ingredients for successful SEO: genuine expertise, novel ideas, original insights, first-hand data, quality content, links from authoritative institutions and media, high editorial standards, and integrity.
However most don't have any SEO expertise in-house so they're lacking the final optimisation guidance to fully benefit from all of those factors. An agency or a full-time hire would be overkill for most organisations, and there seems to be a lack of SEO freelancers who understand how to work with these types of organisations.
I launched Low Hanging Impact to fill that gap. An SEO consultant embedded in your organisation, focused on finding the low hanging fruit opportunities that maximise the impact of your work in search and AI.
Low Hanging Impact primarily helps nonprofit organisations in the effective altruism and AI safety space, but I am open to working with any project that's looking to change the world for the better by spreading ideas including public benefit and for-profit operations.
Past and current clients include Effective Altruism, Epoch AI, 80,000 Hours, Forethought, FarmKind, Encode AI, and Institute for Progress.
Low Hanging Impact primarily helps nonprofit organisations in the effective altruism and AI safety space, but I am open to working with any project that's looking to change the world for the better by spreading ideas including public benefit and for-profit operations.
Past and current clients include Effective Altruism, Epoch AI, 80,000 Hours, Forethought, FarmKind, Encode AI, and Institute for Progress.
I help my clients' work reach more people through search engines and AI platforms. More visibility means more people engaging with ideas that matter, whether that's researchers finding data, policymakers finding evidence, or new supporters finding causes worth backing.
The Low Hanging Impact free Slack channel gives SEO support to organisations who are not yet in a position to hire me. This helps smaller organisations, and those for whom organic search is not a priority, make a bigger impact more quickly.
I keep my rates low and focus on high-leverage opportunities for growth, so every dollar you spend on SEO is used effectively. I try to help you get a better return on your communications investments, rather than selling services you don't need.
Whenever a referral becomes a client, I will personally donate the equivalent of 20% of the first month's revenue from that client to an effective charity. The donation will be taken from my personal funds, not my business. Your referrals buy back the time and money that I would otherwise spend on lead generation, so those funds will go to high-impact causes instead.
My vision for Low Hanging Impact is to become a prerequisite for any impact-focused organisation publishing work online. I want engaging with Low Hanging Impact to become such a no-brainer that it is as obvious as registering your domain name.
I'll get there by deepening my niche expertise through specialisation, and focusing on strategy and tactics that effectively and measurably amplify impact for clients. Wherever automation can amplify my work without compromising quality, I'll use it to scale free support and keep paid resources and services affordable, so any organisation can engage at some level.
The icon in the Low Hanging Fruit logo is inspired by a dragon fruit's bract scales (the green flame-shaped fins that grow on the outside of the fruit giving them the dragon vibes).
The dragon fruit grows on the Pitaya cactus. It is a literal low hanging fruit. They grow on the tips of the cactus vines, just hanging there waiting to be picked.
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Dragon fruit is popular where I live in Thailand. In Asian cultures, it's associated with prosperity, good fortune, and abundance. It's a common offering during Lunar New Year celebrations as a symbol of luck and success.
For Low Hanging Impact, the dragon fruit represents the opportunities that are already there, hanging right in front of you, waiting to be picked. The high-leverage quick wins I'll reveal to make your ideas more discoverable.
"Patrick is competent, responsible, communicates very clearly and, most importantly, has a no-nonsense and honest approach to SEO, which is something that is really hard to find in my experience, and very valuable. He addresses each challenge with curiosity, competence, and humility. I've learned so much working with him, since he always ensures I understand his guidance and the reasoning behind it, so I can e.g. correct him if he is working under a false assumption. It feels like he is not trying to sell me and gate-keep his service, but genuinely trying to help me and my organization. I strongly recommend working with him."
I'm Patrick, the founder of Low Hanging Impact. You will deal directly with me personally. I have over 15 years of SEO experience and a transparent, no-nonsense consulting style. I specialise in providing impact-focused organisations with strategies that increase search and AI visibility in a measurable way, maximising the impact of even the most limited communications budgets.
Patrick Cookman,
Founder & SEO Consultant
Join my shared Slack channel and ask me anything about helping your organisation get found in Google and AI.
Direct private access to me via Slack for ongoing strategic and tactical SEO and AI visibility support.
A complete in-depth SEO audit of your website and a strategic roadmap of technical and content opportunities to act on.
Make your work easier to find in search engines like Google and AI platforms like ChatGPT by joining my free SEO Support Channel
Get expert answers to any question on SEO and AI visibility
Access to my templates, SOPs, guidelines, and more.
Learn from my advice to similar orgs in the Slack channel
